The Wisconsin Dairy Business Association says being labeled the dairy state is something to be proud of, not changed. Plans to design a new Wisconsin license plate could replace the phrase “America’s Dairyland,” which has been displayed for decades. Republican State Representative Scott Allen of Waukesha is backing legislation which would create a contest for high school students to design a new license plate. The winner would get one-thousand dollars. Allen says 88 percent of Wisconsin’s labor force works in non-agriculture industries and that diversity should be promoted.