The Dairy Business Association responded to a proposed legislation lead by Representative Scott Allen that would do away with “America’s Dairyland” as the slogan on Wisconsin license plates. President of the group, Mike North, stated in a letter to members of the legislature, “We have a brand. It is viewed positively by the overwhelming majority of people. We have spent more than a century and a lot effort and money to create this brand. It does not make sense to back away from it.” The Dairy Business Association is a nonprofit organization of hundreds of Wisconsin dairy farmers, milk processors, vendors and other supportive businesses. Its mission is to guarantee dairy farmers of all sizes have the support they need to thrive in the state’s economy, communities and food supply chain.