The Wisconsin Tourism Department reports that tourism represented $20.6 billion dollars in total sales in the state during 2017. That figure is three-percent higher than the year before. Governor Scott Walker is quoted as saying the travel and hospitality industry in Wisconsin is booming. The tourism industry directly or indirectly supports nearly 200-thousand Wisconsin jobs. Two billion dollars in direct tourist spending was made in Milwaukee County to lead the state. Dane County followed, with Sauk County third.