By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=50962921
Road America has announced that Kenosha-based clothing manufacturer Jockey International has been named as the title sponsor for the NASCAR Cup Series race that is being held at the track this summer.
The race is now being called the Jockey Made in America 250 presented by Kwik Trip, and is scheduled for the 4th of July. Mike Kertscher, Road America’s President and General Manager called Jockey a “tremendous fit for Road America”, while Tom Hecker, the director of sports marketing at Jockey said they are “proud to be the title sponsor for the NASCAR Cup Series on the Fourth of July.”
The multi-year partnership between Road America and Jockey includes several shared marketing and promotional initiatives designed to help increase brand awareness and promote their products. Additional event details, ticket pricing, and camping information can be found at www.roadamerica.com or by calling 800-365-7223.
