Wisconsin Athletics has introduced a specially-designed N-I-L readiness program for its athletes called YouDub.
Its goal is to empower the players to capitalize on their own name, image, and likeness, earning money while they are in school.
At the center of the YouDub program is a partnership with Opendorse, which offers a suite of products aimed at assessment, education, and brand development for Badgers.
N-I-L is an acronym for name, image, and likeness.
Incoming U-W Director of Athletic Chris McIntosh says the department exists “to prepare student-athletes” for success in the N-I-L arena – no different than setting them up for success on the field of play, in the classroom, and in life beyond their time at U-W.
