Leede Research, a Wisconsin-based marketing research company with offices in Manitowoc and Minneapolis has announced it has started experimenting with the use of Artificial Intelligence technology.
Leede says that artificial intelligence is transforming the field of marketing as it can process large amounts of data from different sources and provide insights for marketers to make better decisions.
AI can also help marketers by testing variables for campaigns and finding the best combinations possible and can provide faster and more accurate service for customers while helping marketers deliver personalized content to each customer.
Leede has started running test projects to see the application of these benefits in real-life work.
Leede is continuing the review process and is working to identify the best way to integrate this into the company, testing will continue for at least the rest of the year before the company determines a permanent role for it to play.
For more information, contact dean@leede.com.
