Acuity Insurance has announced who will be holding the newly created role of Vice President of Market Strategy and Communications.
Joel Katsma is assuming the role where he will oversee Acuity’s product development, branding, and full-cycle market strategy across all states and products.
Joel began his career at Acuity in 2011 as a Commercial Lines Underwriter and was later named Staff Commercial Underwriter before joining the Branding Department as a Branding Specialist in April of 2015.
He was eventually named Digital Sales Director in 2017 and General Manager of Sales in 2020.
