A beverage packing company from Random Lake has rebranded.
Krier Foods announced on Tuesday (January 7th) that they have transitioned to Krier Beverage, marking a significant milestone in the company’s history.
In a press release, the company stated this change in name highlights its continued dedication to growth and innovation in the industry.
Krier Beverage’s heritage began in Belgium, Wisconsin, in 1908 as the Belgium Cannery before success allowed them to open a second canning plant in Random Lake.
On the rebrand, Senior Vice President of Business Development of Krier Beverage, Zach Malin, said, “This change not only reflects our forward-thinking approach but also honors our rich heritage. Despite the name change, customers can expect the same high standards of excellence that have defined Krier Foods for over 110 years.”
Krier Beverage is most notably known for producing Jolly Good soda for over 50 years in the area.
